PlayAsYouAreGabrielle.jpg
 
 

Nintendo

I was asked by Goodby Silverson & Partners to create lettering for Nintendo's "Play As You Are" campaign. These ads are geared towards art, fashion and  puzzle related games available on the 3DS. It's fun seeing the ads on TV, magazines and around the web. 

Client: Nintendo
Art Director: Kelly Grubb
Agency: Goodby Silverson & Partners

 
 
PlayAsYouAreGSarah.jpg

Sarah

"Play as you Are" is meant to welcome gamers who aren't interested in the typical video games. 

PlayAsYouAreDianna.jpg

Dianna

I kept the lettering simple but wanted to incorporate some illustrative elements to tie the concept in.