Smart Ones Ads
I had the pleasure of creating chalkboard lettering for the Smart Ones Clean Slate campaign.
Client: Smart Ones
Agency: MKG
Art Directors: Jessica Latorre & Melissa Grein
Times Square Confession Booth
I worked with Smart Ones to create lettering to be used in animated billboards in Times Square where an event was being held to hear out the food confessions of Smart Ones customers. At the event, I hand-lettered over 60 confessions that were featured on the Time Square billboard with an animation to wipe the slate clean.
Client: Smart Ones
Agency: Cramer-Krasselt
Production Agency: MKG
Animation: Method Studios
It was a rainy, February day for the event but there was a big crowd to pop in the Smart Ones booth to tell their food confessions for a clean slate.
These are some of the animations created that were playing on the Times Square billboard.
Giveaways
I also created designs for a tee shirt and tote bag for the participants to grab after they told their food confession.